Insights

Insights

Insights

Understand your data.
Get your business hypotheses answered.

Understand your data.
Get your business hypotheses answered.

Hypothesis-driven Insights

*Insights may vary depending on category*

Insight 1

Greater promotion visibility in Secondary Displays improves sales significantly.

Insight 2

Cannibalization of sales starts when more than 2 products run promotions simultaneously.

Insight 3

Range Review -
Devil is in the Detail.

Insight 4

For savory snacks, soft drinks as category adj. does significantly better in sales lift than other categories.

Insight 5

Doubling the number of displays & shelves has a 3x multiplier effect on sales.

Insight 6

Improve gross margin by paying 40% less trade dollar for Centre Aisle Location.

Insight 7

Being under faced in-store on key brands leads to frequent OOS and loss of sales.

Insight 1

Insight 1

Greater promotion visibility in Secondary Displays improves sales significantly.

Insight 2

Cannibalization of sales starts when more than 2 products run promotions simultaneously.

Insight 3

Range Review -
Devil is in the Detail.

Insight 4

For savory snacks, soft drinks as category adj. does significantly better in sales lift than other categories.

Insight 5

Doubling the number of displays & shelves has a 3x multiplier effect on sales.

Insight 6

Improve gross margin by paying 40% less trade dollar for Centre Aisle Location.

Insight 7

Being under faced in-store on key brands leads to frequent OOS and loss of sales.

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